From the Ground Up

Source: Internet Archive — Prelinger Archives · License: Public Domain Original

This promotional film, "From the Ground Up," produced around 1954, offers a detailed look into the production of Nutrilite, a 1950s-vintage food supplement. The film showcases the agricultural process from the initial cultivation of alfalfa in California's valleys to the final encapsulation of the product. It highlights the meticulous composting process using alfalfa cuttings, animal manures, and minerals, and the role of earthworms in ensuring optimal soil health. The segment also details the processing of an alfalfa, watercress, and parsley meal at the Nutrilite plant in Buena Park, California, emphasizing rigorous quality control measures, including precise weighing and sampling during mineral processing and thorough quality checks before packaging. The film underscores the contributions of Mr. Lee Mitinger and Dr. William Castleberry in establishing Nutrilite as a distinguished product in the health supplement market.