Appalaraju is convinced he has the talent to make a great film. He comes to the city, tries to break into the Telugu film industry and runs into eccentric producers, fickle stars and every kind of compromise. Ram Gopal Varma's comedy is a satire of the business he knows well, poking fun at the egos, superstitions and shortcuts of filmmaking, with comedian Sunil in the lead and Swathi Reddy alongside him. It is a light, insider's joke about cinema from a director who had by then worked in both Telugu and Hindi film industries.
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