Golden Years, The

by Handy (Jam) Organization · 1960

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This video segment from the 1960s showcases Brunswick's efforts to modernize and appeal to middle-class Americans through the creation of high-quality, color-coordinated recreation centers, particularly for bowling. It highlights the use of six coordinated colors to provide a customizable, visually appealing environment that enhances the bowling experience. The video also features Brunswick's Gold Crown line of bowling equipment, including comfortable, contoured seating, improved scoring systems, and time-saving ball return mechanisms, which enhance both the player experience and operational efficiency. Additionally, it highlights the Gold Crown custom-equipped lanes, which include sleek, high-quality surfaces with in-line returns, integrated hand dryers, and advanced single- and twin-lane pin-center masks, along with the reliability and precision of the Brunswick automatic pin-setter, powered by a single one-horsepower motor.