In the bustling market yard of Ongole, the respected chairman Adikesavulu is seen by everyone as a benefactor. Only White, a cocky young trader, knows a darker side: the man destroyed his father's business and good name years ago. Smiling on the outside and planning on the inside, White sets about exposing Adikesavulu and winning back what his family lost, while romancing Sandhya along the way. Ongole Gittha (an Ongole breed of bull, a byword for strength) was a mass-entertainer turn for director Bhaskar, who had made the gentle hits Bommarillu and Parugu. Prakash Raj enjoys playing a smooth hypocrite, Ram brings his trademark energy, and G. V. Prakash Kumar composed the songs.
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